Early last month the CEO of MobFox (Julian Zehetmayr) sent to selected Android Developers an email inviting us to join their network, and we decided to give it a try in some of our Android Apps, and we are still using it.
If a click can only generate $0.03 per click, we tend to evade them – it’s better to display house ads than low-paid ads – at least they might download your free app and your potentially profit will be way more than 3 cents. By default, their eCPM control function is off, and you will risk your program display low quality apps.
Turning the eCPM control is easy – just send them a notice by click a few simple buttons. We are currently setting the minimum display threshold to $0.036.
As MobFox also supports backfill of advertisements, you don’t need to worry that no ads to display. Simply put the AdMob or InMobi Site ID and you will get money generated from both side. You don’t get to set the display rate though. Out of my calculation, they are refreshing the ads at a 60-second rate.
Indeed we do enjoy a higher eCPM in MobFox than AdMob, but not as high as they claimed on their front page (it’s nowhere near triple eCPM – 200% at most). Contrary to the widespread belief of a way higher CPC in ad revenue, in some territorial apps I only enjoy limited success (especially those in China.) So it is really a territorial thing – it works well in Europe and perhaps America. Just don’t use it in your Apps targeting Asia!
If you have something to ask, please do ask us.
We are planning to develop iOS apps for iPhone, iPad and iPod Touch. We will definitely implement MobFox on apps that targets European users.
We also enrolled their affiliate program, if you like our content, please feel free to go to this URL to sign up: http://www.mobfox.com/. Thank you!
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